“Via Montenapoleone, the living room of Milan, meeting place for the city’s elite ladies. Via Montenapoleone, Curts and hand kisses, Vermouth, American, appointment in the bar..”

The name of the Cocktail takes inspiration from a 1954 song by Dutch singer Peter Van Wood which sings an ode to the beating heart of Milan, what was already the center of the fashion quadrilateral.

Via Montenapoleone is considered the fifth most luxurious street in the world, the hub of design, fashion and everything that is Made in Italy quality.

“The living room of Milan” is a twist on the classic Negroni Cocktail, with strong spicy notes from the Gin, soft and delicate notes of apple from the use of Calvados, bitter and fruity notes from the Campari infused with raspberries, all linked by an elegant Vermouth Turin red.